While working at Mullenlowe I worked with YETI's Content Producers, Mullenlowe's Social Creative Team, Alias Film, and directly with GEICO to bring over 40 concepts to life.

The goal was to create content that felt social first, and native to the platform. It was all shot on an iPhone 15 Pro to help bake that feeling into the footage. The goal was to have each concept feel like it could be filmed by a modern influencer or a user native to each social platform. These ran as paid ad's on Meta, TikTok, and Snapchat.

In the first phase, we emulated content trends online but infused Geico's sense of humor & self-awareness into each concept. In the second phase, we pushed this awareness further by poking fun at the nature of creating an ad designed to exist on each platform, comping a disclaimer into each concept.